Conversation Prep: What to Expect
This document helps you feel comfortable going into the recording.
This document helps you feel comfortable going into the recording.
These conversations are designed to sound like real discussions between people who work in email—not presentations, interviews, or sales pitches.
Sessions run about an hour. We won't rush through everything—we'd rather go deep on a few questions than skim the surface of many.
You've already selected the questions you're interested in discussing.
Because of time, we'll prioritize a subset during the call. The goal is depth, not coverage. If we don't get to something, it's not a problem—we're after quality, not completeness.
Speaking from experience matters more than being "right."
If you disagree with a question—or with common industry advice—say so.
Clear, respectful disagreement often leads to the strongest insights. You're encouraged to explain why something doesn't work in practice, or where conventional wisdom breaks down.
This is not live. We edit for clarity.
We curate:
Your insights may appear in different formats throughout the year. Even if your full answer isn't in the main article, clips from your conversation may still be highlighted separately—always with credit.
You don't need to perform.
Show up with honest experience and a willingness to think out loud. That's exactly what makes these conversations valuable.