This document helps you feel comfortable going into the recording. These conversations are designed to sound like real discussions between people who work in email—not presentations, interviews, or sales pitches.
The Format
- Sessions are conversational and guided
- No script, no slide deck
- Questions act as anchors, not a rigid agenda
- Sessions run about an hour
We won't rush through everything—we'd rather go deep on a few questions than skim the surface of many.
What to Prepare
You Don't Need
- Slides or decks
- Stats or benchmarks
- Scripts or talking points
- Marketing messages
What Actually Helps
- Real experiences from your work
- Trade-offs you've seen firsthand
- Mistakes, constraints, or edge cases
- Strong opinions you can explain
Speaking from experience matters more than being "right."
Disagreement Is Welcome
If you disagree with a question—or with common industry advice—say so.
Clear, respectful disagreement often leads to the strongest insights. You're encouraged to explain why something doesn't work in practice.
The best clips usually come from honest opinions, not safe answers.
During the Recording
- Expect a relaxed, professional tone
- You'll be guided through the discussion
- It's fine to pause, think, or rephrase
- We can always restate or clarify a point
This is not live. We edit for clarity.
After the Recording
We curate:
- Written excerpts for blog content
- Short video clips for social channels
- Transcripts for internal and editorial use
Your insights may appear in different formats throughout the year—always with credit.
You don't need to perform.
Show up with honest experience and a willingness to think out loud. That's exactly what makes these conversations valuable.